{"id":3052,"date":"2006-10-07T18:15:27","date_gmt":"2006-10-07T17:15:27","guid":{"rendered":"http:\/\/newth.net\/eirik\/?p=3052"},"modified":"2006-10-07T18:15:27","modified_gmt":"2006-10-07T17:15:27","slug":"google-book-search-driver-boksalg","status":"publish","type":"post","link":"https:\/\/www.newth.net\/eirik\/2006\/10\/07\/google-book-search-driver-boksalg\/","title":{"rendered":"Google Book Search driver boksalg"},"content":{"rendered":"<p>Nok et eksempel p\u00e5 at man m\u00e5 over dammen for \u00e5 finne innovasjon i bokbransjen: <a href=\"http:\/\/today.reuters.com\/misc\/PrinterFriendlyPopup.aspx?type=technologyNews&#038;storyID=2006-10-06T125540Z_01_L06708070_RTRUKOC_0_US-MEDIA-GOOGLE-BOOKS.xml\">if\u00f8lge Reuters<\/a> rapporterer en rekke forleggere om at  teksts\u00f8k i innskannede b\u00f8ker via Google Book Search-programmet f\u00f8rer til \u00f8kt salg:<\/p>\n<blockquote><p><i>&#8220;Google Book Search has helped us turn searchers into consumers,&#8221; said Colleen Scollans, the director of online sales for Oxford University Press. She declined to provide specific figures, but said that sales growth has been &#8220;significant&#8221;. Scollans estimated that 1 million customers have viewed 12,000 Oxford titles using the Google program.<\/i><\/p><\/blockquote>\n<p>Forlaget Penguin har ikke samme positive erfaring med Google-prosjektet, men har til gjengjeld hatt st\u00f8rre suksess med Amazons liknende &#8220;Search Inside&#8221;-program. Sistnevnte har ogs\u00e5 jeg brukt en rekke ganger til \u00e5 finne &#8211; og kj\u00f8pe &#8211; b\u00f8ker jeg ellers ikke ville ha visst at jeg trengte. Intet av dette vil overraske akt\u00f8rer fra andre bransjer. Det er en grunn til at det deles ut smakspr\u00f8ver i butikkene.<br \/>\nEller gis bort gratis visittkort i \u00f8st og vest, slik <a href=\"http:\/\/moo.com\/flickr\">Moo.com gj\u00f8r til Flickr-brukere<\/a>. I <a href=\"http:\/\/andedam.org\/2006\/09\/27\/personlige-visittkort\">likhet med Jorunn<\/a> bestilte jeg en smakspr\u00f8ve p\u00e5 personlige visittkort basert p\u00e5 bilder fra Flickr-str\u00f8mmen min, og resultatet kom i posten idag. Sm\u00e5, oversiktlige og ryddige var de p\u00e5 forsiden, og riktig vakre med utvalgte Flickr-bilder p\u00e5 baksiden. Selvsagt ville jeg ha mer, og bestilling av 200 nye visittkort er avsendt: et godt eksempel p\u00e5 smart samspill mellom Web 2.0 og moderne trykkerivirksomhet.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nok et eksempel p\u00e5 at man m\u00e5 over dammen for \u00e5 finne innovasjon i bokbransjen: if\u00f8lge Reuters rapporterer en rekke forleggere om at teksts\u00f8k i innskannede b\u00f8ker via Google Book Search-programmet f\u00f8rer til \u00f8kt salg: &#8220;Google Book Search has helped&#8230; <a class=\"more-link\" href=\"https:\/\/www.newth.net\/eirik\/2006\/10\/07\/google-book-search-driver-boksalg\/\">Continue Reading &rarr;<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[95],"tags":[],"class_list":["post-3052","post","type-post","status-publish","format-standard","hentry","category-bker"],"_links":{"self":[{"href":"https:\/\/www.newth.net\/eirik\/wp-json\/wp\/v2\/posts\/3052","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newth.net\/eirik\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newth.net\/eirik\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newth.net\/eirik\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newth.net\/eirik\/wp-json\/wp\/v2\/comments?post=3052"}],"version-history":[{"count":0,"href":"https:\/\/www.newth.net\/eirik\/wp-json\/wp\/v2\/posts\/3052\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.newth.net\/eirik\/wp-json\/wp\/v2\/media?parent=3052"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newth.net\/eirik\/wp-json\/wp\/v2\/categories?post=3052"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newth.net\/eirik\/wp-json\/wp\/v2\/tags?post=3052"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}